Graphic Design Is Everywhere.
Graphic Design is used to communicate messages and ideas by combining images, type, colour, and form. Categories of Graphic design can sometimes overlap causing some confusion so I’ll break it down a little.
Graphic Design For Marketing
One of the main purposes of Graphic Design is of course advertising and marketing. It’s no secret that marketing has the power to influence the decision-making process of a companies target audience.
People associate good design with a quality product. It’s simply just more engaging. You can sell the same product in two different packages and people will swear that one is of higher quality than the other, based purely on the design and marketing.
Nike is a good example. Consumers pay hundreds of dollars for a pair of Nike shoes because of the design and marketing that has gone into building the brand. Those same pairs of shoes without the brand on them wouldn’t sell for a fraction of the cost and might be looked at as a cheap, inferior product. Of course, this type of recognition doesn’t come overnight, but you get the idea.
Which design tastes better? Coffee… I meant coffee… Which coffee tastes better?
Examples Of Graphic Design For Marketing
- Vehicle wraps
- Billboards & banners
- Postcards & mailers
- Posters & signage
- Magazine & newspaper ads
- Social media ads & graphics
Your brand is the tone, image, and emotion that your business portrays to the world. Brand identity Graphic Design is the creation of visual elements used to communicate your organizations qualities and messages.
A brands visual identity is usually referring to design assets such as logos, brand colours, & typography choices.
See also, Brand Design Services.
Publication Graphic Design (generally for print mediums), involves the creation of layouts, typography, and artwork. With the digital age we live in, this now includes electronic publication such as E-books.
Publication Graphic Design Examples
User interface (UI) design is the process of designing user friendly and well laid-out, online interfaces, that provide aesthetically pleasing visual experiences.
This is the layout of all the buttons, menu’s, and other page elements. Before a website is built, it must go through this process of design and planning.
See also Website Design Services.
Package Graphic Design
If you sell tangeable products then your packaging is a HUGE part of your marketing and communication. Don’t pass up the opportunity to be noticed!
Package design is the process of creating thoughtful and creative concepts to make your products stand out from the competition.
I am also able to create digital mockups of your package designs so that you can visualize what the end product is going to look like before going through the manufacturing process.
Motion Graphics Design
Pretty self explanatory, Motion Graphics are just animated graphics and designs. Check out the video for my Youtube channel for a great example.
Motion Graphic Design Applications
- Animated Logo Designs
- Video titles and credits
A great example of environmental graphic design is commercial building signage and wayfinding. The lines on the floor and walls that direct you where to go, Airport directions to find your baggage and gates, or just some crazy graphics to make an indoor space interesting.
Examples Of Environmental Graphic Design
- Sports stadium branding
- Public transport navigation (bus/metro stations, airports, etc)
- Office branding
- Restaurants (wall-mounted menu’s)