The Centre for Arts and Technology is located in both Vancouver and Kelowna, British Columbia, Canada. It’s a post-secondary school offering diploma programs in Graphic Design, Interior Design, Professional Photography, Digital Film, Audio Engineering, and Animation.
The digital art school wanted a postcard designed. A piece of marketing material that could be sent to students that had been accepted to the Graphic Design & Web Development Program. The main requirements were to incorporate the school’s social media handles, logo design, address, and a short message.
The best designs are the simplest designs that send a clear message. The Desk layout was chosen because as a Graphic Designer, it is your main workspace. Photoshop was used to composite a few images together as well as impose a screenshot of the College’s website onto the computer monitor. The design Hierarchy is precise and the social media channels were included in a creative way that makes them a part of the overall scene.
As a graphic designer, Creating realistic digital mock-ups of your designs helps your client get a feel for the finished product without it yet being tangible.